The Fresh Skin Edition
Branding / Social Media Design / Advertising Design / UI Design
As the lead designer for @freshskinedition, a skincare community celebrating natural beauty, over 300 visual assets were created for the website, newsletter, and social media.
Data-driven design and consistent branding contributed to an organic Instagram growth of 7,000+ followers within six months. The design approach prioritized audience insights, delivering visually compelling and informative content that reinforced the brand’s values. As a result, TFSE became a trusted skincare resource, fostering an engaged and loyal community.
Social media strategies include:
Establish a consistent visual identity with a cohesive color scheme and design elements.
Develop a clear and compelling message that resonates with the target audience.
Test and optimize content and ads regularly based on performance metrics such as click-through rates and conversions.
Create visually stunning ads that grab attention and showcase the brand identity.
Use Instagram's targeting and retargeting capabilities to reach the right people at the right time.
Experiment with different ad formats, conducting A/B testing.
