Branding / Packaging Design

Located in Portland, OR, GATAS goat milk gelato is made from scratch in house using fresh, natural, and sustainable whole ingredients sourced locally.

The objective was to develop a unified visual system that reflects the brand's genuine and premium gelato while also appealing to a modern audience. The design components were meticulously selected following extensive research, including a goat illustration created using classic drawing techniques. A fresh and neutral color palette was employed to accentuate the use of natural ingredients, while the branding evokes a sense of tradition and artisanal craftsmanship.